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Journalists use “spin” to influence their audiences by presenting the information in a manner that alters its original meaning and slants perception in a specific direction. Spin is primarily used to promote an individual, event, or issue in a favorable or unfavorable light, although media outlets may also use spin to build positive relationships with advertisers by endorsing a product or service.
According to a survey conducted by the Center for International Media Ethics, journalists ranked pressure to attract large audiences as one of their highest concerns. The survey involved journalists from the Americas, Europe, Asia, Oceania, and Central and South Asia. Survey respondents also reported a rise in media outlets using techniques to support political and corporate agendas.
Journalists use “spin” to influence their audiences by presenting the information in a manner that alters its original meaning and slants perception in a specific direction. Spin is primarily used to promote an individual, event, or issue in a favorable or unfavorable light, although media outlets may also use spin to build positive relationships with advertisers by endorsing a product or service.
According to a survey conducted by the Center for International Media Ethics, journalists ranked pressure to attract large audiences as one of their highest concerns. The survey involved journalists from the Americas, Europe, Asia, Oceania, and Central and South Asia. Survey respondents also reported a rise in media outlets using techniques to support political and corporate agendas.
